A Storybook Identity System

The YWCA of Kalamazoo asked us to create a brand for their new 24-hour childcare facility. We created a visual language and identity system that does more showing and less telling. Beyond recruiting clients, the goal was to engage the community in the discussion about how Childcare is a key factor in economic mobility both for the parents whose children are receiving services and for the childcare providers in the one-of-a-kind early childhood development associates degree program housed at the Dreamery.