City of Kalamazoo x Roguebotic
GROW
LAB
6-WEEK DIGITAL MARKETING TRAINING
+ MICRO-FUNDING
Tuesdays October 25 - December 6
Ten chosen companies will get six weeks of Free immersive, hands-on marketing and tech training, plus capital assistance to boost their
digital marketing campaigns.
Identify the simplest way to increase sales rapidly.
Create a targeted digital offer that’s an easy ‘yes’ for new or existing customers — we’ll help you decide the who and the what.
Make the most of your sponsored ad stipend with a straightforward, actionable marketing system.
Sponsored by the City of Kalamazoo Community Planning and Economic Development Department
SESSION 1: Virtual
Talking to customers in person is second nature to most business owners. Talking to people online requires a shift in how you communicate and sell.
In this session, you’ll nail down your messaging, so customers instantly connect with your brand and are quickly primed to buy your digital offer.
Messaging
We’ll help you choose the most effective method of digital marketing for your business and offer. You’ll learn how effective social media and search engine marketing raises awareness of your brand so you can increase desire for your offer and turn browsers into buyers.
Mechanism
SESSION 2: VIrtual
SESSION 3: Virtual
The easiest way to sell your digital offer is to get in front of people who need what you offer! Your go-to-market strategy will lay out the exact daily and weekly actions you need to take to find and engage buyers. We’ll cover organic social media and paid social outreach via google, Facebook, Instagram, and email.
Go-to-Market
SESSION 4: Virtual
In this session, you’ll put together your online sales page for your digital offer — just like the one you’re reading now! Your sales page will be fully integrated with your payment processor to allow customers to place their orders online.
Offer Creation
SESSION 5: Virtual
We’ll guide you step-by-step as you develop a digital advertising campaign using Facebook, Google, Sumo, and MailChimp. Your campaign will include posts, ads, and follow-up emails to engage buyers.
Advertising
Launch your ad campaign on Facebook, Instagram, Google, or YouTube. With hands-on guidance. Learn how to set up your ads, track key performance indicators (KPI’s), and sales metrics.
Launch
SESSION 6: In Person
Requirements for acceptance to Grow Lab
Must have one year or more in business as small service or product based business
Business Address must be in the city of Kalamazoo (online businesses with Kalamazoo address)
Must be able to deliver products or services by December 1, 2022
Roguebotic is a Kalamazoo-based marketing and business development consultancy with over 14 years of experience executing successful brand, printing, tv, outdoor, digital, and social campaigns. Major brands Roguebotic has partnered with include Harley Davidson, Whirlpool, Hayes Jeep, Bell's Brewery, City of Kalamazoo Parks and Rec, Kalamazoo Wings, Principle Food and Drink, and Tiffany’s Wine and Spirits.
WHO IS ROGUEBOTIC?
FAQs
Why don’t I have to pay anything? Is there a catch?
Grow Lab is completely funded by the City of Kalamazoo. This includes your advertising stipend, sponsored software use, and training by Roguebotic, LLC.
What’s required of me?
Participants will provide feedback in a pre-engagement survey, a post-engagement survey, and a 90-day one-on-one follow-up session with Roguebotic. Metrics, business growth, and progress will be reported back to the City of Kalamazoo Community Planning and Economic Development Department. Each accelerator participant will attend 6 90 minute sessions. 1 in-person session and 5 live sessions hosted on Zoom. Participants are strongly encouraged to implement their marketing plan and offer within 30 days of completing the sessions.
SPONSORS
